Benchmarks · spot pricing

How to price break spots, using what spots actually sold for.

Across 10,734 sold lots in the basketball breaks we tracked, the median spot went for $78. But the money sat in the upper half: lots of $100 and up were 44.7% of spots and 90.3% of sales.

$78
median sold spot (n=10,734)
$16 to $230
middle half of spot prices
90.3%
of sales from spots of $100+
The distribution

Where spot prices landed.

Most breaks on Whatnot run as auctions, so the "price" of a spot is what the room bid it to. Across 10,734 sold lots from 59 basketball shows, the median lot sold for $78. A quarter sold for $16 or less, and a quarter for $230 or more. The top tenth started at $405.

Final priceLotsShare of lotsShare of sales
$0 to $2590.5%0.0%
$2 to $52282.1%0.0%
$5 to $109999.3%0.4%
$10 to $252,39622.3%2.0%
$25 to $509018.4%1.7%
$50 to $1001,35512.6%5.5%
$100 to $2502,36922.1%22.1%
$250 to $5001,65915.5%30.6%
$500 to $1,0005945.5%22.9%
$1,000 and up1741.6%14.7%
Sold lots by final price, 10,734 lots across 59 tracked basketball shows.

The table makes the key point. Lots under $25 were 34.3% of everything sold but produced only 2.5% of the money. Lots of $100 and up were 44.7% of lots and 90.3% of sales. Lots that closed at the $1 opening price were rare: 59 of 10,734, or 0.5%.

Inside a break

Spots in the same break are not worth the same.

We grouped lots into breaks (one listing in one show, with five or more sold spots) and got 111 breaks. The median break sold 76 spots. Within a break, the most expensive spot sold for a median of 2.3 times the break's median spot, and in a tenth of breaks it was 5.5 times or more.

Yet no single spot carried a break. The best spot accounted for a median of 3.5% of its break's gross. The money came from selling the whole list at fair prices, not from one big spot.

What to do with this

Five pricing rules the data supports.

  1. Price from product cost, then check against the room. Divide your all-in product cost by the spots you plan to sell to get a break-even per spot, then compare it with what similar product sold for. Our spot prices by product page gives medians for the releases we saw most.
  2. Do not build a show on cheap spots. Sub-$25 spots are useful for filling a list and pulling new buyers in, but in our data they were a third of lots and a sliver of sales.
  3. Expect a spread inside every break. In the middle half of breaks we tracked, the top spot sold for 1.9 to 2.9 times the median spot. If your best spot is going for the same as your worst, the list may be priced too flat.
  4. Fewer, pricier spots are a valid model. Team breaks in our sample sold fewer spots at higher prices; see player vs team breaks.
  5. Watch the runner-up, not just the winner. On many lots the second-highest bidder was close to the winning price. Those bidders are buyers who wanted in; see underbidders.
Common questions

Quick answers

What does a typical basketball break spot sell for?
Across 10,734 sold lots in the basketball breaks we tracked, the median was $78. The middle half sold between $16 and $230, and one lot in ten sold for $405 or more.
Do cheap spots make money?
They bring in buyers more than revenue. Lots under $25 were 34.3% of all lots but only 2.5% of sales.
How much do spots vary inside one break?
In the median break, the most expensive spot sold for 2.3 times the break's median spot (111 breaks with 5+ sold spots).
Method

Where these numbers come from

Every figure on this page comes from 59 basketball breaks from 17 Whatnot sellers that Whaler tracked from September 9 to September 29, 2026 (7 capture days): 10,734 sold lots, 1,530 buyers and $1,824,913 in captured sales. Each lot is one sold spot or item with its final price and buyer. These are the breaks we tracked, not the whole Whatnot market, so treat them as benchmarks from real basketball shows rather than platform-wide averages.

Captured totals are lower bounds: a capture can start after a show begins or stop before it ends. Medians are used throughout because a handful of very large shows and buyers pull averages up. Sample sizes are stated next to each number.

Price with your own numbers.

Whaler logs every spot you sell on Whatnot with its final price and buyer, so your next break is priced from your own history.